![]() This means the people receiving your email need to have given their consent (usually through a signup form). But there are a few things to keep in mind to make sure your campaigns have the greatest possible reach.įirst, your email list should be 100% opt-in. Your email list is basically your audience. The next step to sending newsletters is creating an email list. To make the most of this guide, create your free Brevo account now and follow along step-by-step to create your own newsletter:Ĭreate my free Brevo account now > 3. A free account includes access to dozens of newsletter templates as well as features like contact management, marketing automation, and transactional emails/SMS. Allow you to easily create attractive and engaging campaignsīrevo’s free drag-and-drop editor lets you create custom, professional newsletters quickly and easily.Provide analytics on your campaign, including open rates, click through rates, and bounce rates.While ISPs like Gmail and Outlook do the job for individuals, they don’t have the capacity or level of authentication to ensure newsletter deliverability Serve as your email service provider (ESP).Having a dedicated newsletter service helps increase deliverability and manages the more technical aspects of email marketing for you. This is where email marketing software comes in. ![]() Without taking these things into account, your campaigns will likely be flagged as spam. Your reputation as a sender, the newsletter content, and technical aspects like domain and IP signatures all impact whether your email arrives in inboxes. For this reason, having a dedicated email marketing software is essential.Įmail deliverability depends on a few factors. If you tried sending a campaign to even just a few hundred contacts in Gmail or Outlook, it’s unlikely to ever reach your subscribers’ inboxes. You may be asking, “Do I really need a newsletter software?”Ĭreating a newsletter is definitely simple, but making sure it gets delivered is another story. In turn, this gets your subscribers in the habit of receiving genuinely valuable content from your business. Linking to gated content (ebooks, training materials, tools or templates, etc.)Īt the same time, sending at regular intervals and honing your brand’s image, voice, and tone helps your newsletters come across as reliable and trustworthy.Signaling to helpful content on your website (new blog posts, how-to guides, etc.).Providing personalized offers and discounts via email automation.You can add value to your newsletters by: If your campaigns offer nothing but promotional content, your open rates and click-through rates will suffer. One of your top priorities in creating a newsletter should be providing real value to your subscribers. What do my subscribers get from my newsletters? What is my value proposition?ĭecide how your newsletter will add value. ![]()
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